The Pakistan Digital Literacy Campaign (PDLC) was a unique initiative with the goal of enhancing digital literacy and promoting positive online behaviors among social media users through effective community outreach efforts. The project sensitized secondary and higher secondary school teachers, who underwent training in digital literacy. These trainings were organized with an aim that these teachers would subsequently convey their newfound knowledge to young individuals and community representatives within their respective communities.

The impact of the project was notable as following the digital literacy training, students participated in sessions led by these trained teachers. These sessions focused on empowering at-risk youth to use platforms like Facebook in a positive manner.