Goal: To build a more peaceful, inclusive and tolerant Pakistan through effective nationwide community engagement and strategic communication initiatives.

Thematic Advocacy | Training and Capacity Enhancement on Peace Development and CVE | Critical Thinking and Motivational Sessions

We have extensive experience in designing and implementing initiatives instrumental for Peace Development in Pakistan. We work closely with peace experts and key community leaders to promote and advance the understanding of community engagement, the role of families and the community in CVE, and the role of peace and religious education in CVE. We aspire to launch all-inclusive, tolerant and peaceful campaigns on the subject of peace and CVE in Pakistan.


AmnQalaab is the first ever all-inclusive campaign on the subject of peace and countering Violent Extremism (CVE) in Pakistan. The project is focused on building a counter-narrative (Peace narrative) in the Pakistani society through CVE and promoting peace education based on compassion, all-inclusiveness and non-violence. The initiative is working with academia, youth, think tanks and other likeminded organizations which are instrumental for peace development in Pakistan. It has designed and implemented CVE strategies using socio-political communication tools and all forms of media and social media. AmnQalaab is conducting various Peace Camps in universities and community organizations, Guru Talks at religions seminaries and Mukalma Series connecting peace builders and seekers pan-Pakistan at one common platform to advocate SFEA’s philosophy of Compassion, All-inclusive-ness, Non-violence (CAN). Not only this, AmnQalaab also offers a free 40 days Online Self Peace Development Course (SPDC), designed and developed by Peace experts, to familiarize society’s stakeholders with the concept of peace and its importance in social development. The project has designed and developed thematic publications which are distributed during peace events.


RABTA-II was built on the strengths and network that SFEA successfully created in 30 underserviced districts of Pakistan during RABTA-I. The second phase took CVE-related projects to the targeted communities in order to change behaviors, build strong narratives against Violent Extremism (VE), and rejects falsehoods about the U.S. The project engaged 15 partners in 15 remote districts of Pakistan, who hosted project activities in a total of 20 cities, whereas all projects revolved around strengthening peace and democracy through effective community engagement.


RABTA-I provided training, exposure, and enhanced capacities of com-munity leaders from Pakistan’s 30 underserviced districts on a range of critical community level peace building subjects. RABTA built a strong and localized network to ensure access to people in otherwise inaccessible and remote areas of Pakistan and enhanced local capacities and engaged community leaders in localized projects that rejected the prevalent violence-inciting narratives besides promoting informed and positive understanding of the US and enhanced Embassy’s connectivity at the grassroots level. The project had 210 direct beneficiaries.

Radio for Rights Promotion and Peacebuilding

Radio for Rights Promotion and Peace building worked with active radio journalists and broadcasters from Miran Shah, Razmak (North Waziristan), Torkham (Khyber Agency) and Charsadda, Khyber Pakhtunkhwa (KP), alongside press clubs at DI Khan and Tank districts of KP to promote, strengthen and advance democratic development and human rights, support creation of opportunities for children and youth and support security and stability efforts.

Peace Development and Prosperity Campaign

SFEA undertook this advocacy and community engagement project in 14 districts of Southern Punjab to advocate peace and counter extremism, alongside stressing the fact that without peace, there cannot be any development, and without development, the chances of prosperity are reduced, particularly for the underserviced districts and communities living there. The project involved key clerics, religious seminaries leaders, civil society representatives, particularly media and lawyers, along with minorities, youth and local intellectuals and artists to gear their support toward building up a peaceful region via social/media mobilization, engaging/indulging. The project produced many thematic publications, and generously distributed them among masses in the project areas.


Dr. Arshi Saleem Hashmi
Syed Shamoon Hashmi
Afshan Huma