SFEA undertook this advocacy and community engagement project in 14 districtsof Southern Punjab to advocate peace and counter extremism, alongside stressing the fact that without peace, there cannot be any development, and without development, the chances of prosperity are reduced, particularly for the underserviced districts and communities living there. The project involved key clerics, religious seminaries leaders, civil society representatives, particularly media and lawyers, along with minorities, youth and local intellectuals and artists to gear their support toward building up a peaceful region via social/media mobilization, engaging/indulging. The project produced many thematic publications, and generously distributed them among masses in the project areas.