Meta has partnered with the Shaoor Foundation for Education and Awareness (SFEA) to launch an initiative known as "The Redirect Initiative." This collaborative effort aims to counteract the spread of hate speech and violent narratives. When individuals in Pakistan search for terms associated with organized hate or violent extremism on Facebook, the primary search outcome will direct them to the specially designed website "Rahber." This platform provides valuable resources and assistance for those seeking to distance themselves from violence and extremist ideologies. The core mission of Rahber is to combat the persistence of hate and violent extremism across different levels: from local neighborhoods to entire cities and even the entire nation.